Buying Whole Foods could be Amazon’s Waterloo

( CNN) When Jeff Bezos attained his now-mythical automobile journey across the country to Seattle, he dreamed up the idea of an online store that could sell everything. The founder and chief executive of Amazon started with books, then moved into other products.

Now you are able to buy anything from a mullet haircut wig to Madagascar hissing cockroaches on Amazon. The company controls 43% of online retail sales in the United States.

The one sector of the retail marketplace Amazon does not have a significant toe-hold in is the gigantic $ 800 billion a year grocery marketplace. That is until now. With the bargain to buy Whole Foods, the online retailer now has a small slice of the grocery marketplace( about 1.2% ), which is dominated by a handful of firms like Walmart( 14.2%) and Kroger( 7.2% ).

Why Amazon is buying Whole Foods

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